Buyers want to see the product before they talk to sales. An AI demo agent gives every visitor a live demo the moment they ask for one.
This guide explains what an AI demo agent is. Then it compares 5 AI demo agents on product demos, pricing, setup time and lead qualification.
TL;DR:
Flagon: Best overall. It runs your real product live from $99 a month with unlimited products and demos.
Naoma: avatar-led video demos priced per engaged demo
Karumi: live product demos over a video call
Supademo AI Demo Agent: an agent on top of an existing demo library
Storylane RepX: teams already on Storylane
What is an AI demo agent?
An AI demo agent is software that runs a live, personalized product demo for a buyer without a sales rep. The buyer asks questions in plain English. The agent shows the matching screens, explains what is on them and qualifies the lead along the way.
The category grew fast in 2026. Supademo and Storylane added agents to their interactive demo tools. New products such as Flagon, Naoma and Karumi were built as AI demo agents from day one.
How we evaluated these AI demo agents
We scored every agent on the six things that decide whether it works for your team. Data comes from each vendor's pricing page, product pages and public comparisons as of October 2026.
Real product demos: Does the agent drive your live product or play back screenshots and recorded tours?
Entry price: What is the lowest published price that includes a live product demo?
Free start: Can you try it on your own product before you pay?
Setup time: Can one person go live in a day or does it need an onboarding project?
Limits: How many products, agents, demos and languages does the entry plan allow?
Lead output: Does it score leads, book meetings and sync to your CRM?
5 best AI demo agents compared
Flagon is the only agent on this list that runs your real product live, publishes its price, starts free and goes live in minutes.
Tool | Best for | AI demo agent starts at | Free trial | Live product demos | Lead capture | Lead scoring | Unlimited products | Time to go live | Pricing model |
|---|---|---|---|---|---|---|---|---|---|
Best overall for GTM and demand gen teams | $99/mo | ✅ 100 demo minutes, no credit card | ✅ On every plan | ✅ Branded form before the demo | ✅ Hot, warm or cold with the reason | ✅ | About 10 minutes | Pay only for live demo minutes | |
Avatar-led video demos | $249/mo billed annually ($750/mo for live product) | ✅ Starter only, slides and screenshots | ✅ Growth plan and up | ✅ | Lead enrichment | ❌ 1 agent | About 60 minutes | Per engaged demo | |
Video-call demos in one language | $900/mo | ❌ | ✅ | ✅ | Qualification data | ❌ 1 agent, 1 language | A few hours | Flat monthly | |
Teams with a demo library | $99 credit pack on top of a paid plan | ✅ 1,500 agent credits | ❌ Captured demos | ✅ | Intent scoring | Not stated | After you build a demo library | Seats plus credits | |
Existing Storylane customers | $2,000/mo | ✅ 30-day free trial | ❌ Captured demos | ✅ | Buying sentiment alerts | Not stated | After you build a demo library | Monthly visitors |
The 5 AI demo agents reviewed
1. Flagon
Flagon is an agentic demo platform for GTM and demand gen teams. Its AI agent runs your real product live in a browser and talks buyers through it by voice.
You add your product, train the agent on your pages and docs, set your rules and share a link or embed it on your site. Most teams are live in about 10 minutes.
Here are the 2 things that stand out against other AI demo agents:
Real product demos from $99/mo: Naoma's live product demos start at $750/mo and Karumi starts at $900/mo.
Unlimited products and demos on every plan: you pay only for live demo minutes, so one plan covers every product you sell.
How Flagon works
A visitor opens your demo link or clicks the demo button on your site. The agent asks about their role and goals, then opens your product and clicks to the screens that answer each question. Buyers can interrupt at any point to ask for something else.
When the demo ends the lead comes back hot, warm or cold with the reason. You also get the full transcript and every action the agent took.
Pros
Drives your real web app live, including apps behind a login
Voice conversations in 10 languages with nine voice options
Asks your qualification questions during the demo
Hot, warm or cold lead scores with the reason behind each one
Optional branded lead capture form before the demo
Personalized demo links that greet known buyers by name
Learns from questions it couldn't answer once you add the answer
Leads and sessions sync to HubSpot, Slack or your own webhook
MCP and REST API so Claude or Cursor can pull calls and manage products
Custom branding on every plan
Cons
CRM and Slack integrations start on the Pro plan
Built for web apps, so desktop software isn't supported
Flagon pricing
Plan | Price | Best for | What you get |
|---|---|---|---|
Free trial | $0 | Testing on your own product | 100 demo minutes in your first month, every feature, no credit card |
Starter | $99/mo | Founders and small teams | 250 demo minutes a month, unlimited products and demos, branding, lead capture and scoring |
Pro | $189/mo | Growing GTM teams | 500 demo minutes a month plus integrations |
Scale | $369/mo | High-traffic demand gen teams | 1,000 demo minutes a month plus integrations |
Need more than 1,000 minutes a month? Flagon offers custom plans.
What Flagon's users say
Start free with 100 demo minutes
2. Naoma
Naoma is an AI video sales agent that runs demos through a photorealistic avatar in the browser. It counts a demo only when a buyer stays three minutes or more.
The entry plan builds demos from slides and screenshots. Demos of your live product start on the Growth plan.
How Naoma works
You install Naoma's SDK on your site, which the company says takes about 60 minutes. A visitor starts a demo and the avatar runs discovery, shows the product and qualifies the lead. Higher plans add meeting booking and buyer-adaptive paths, and Scale includes a done-for-you build.
Pros
Photorealistic avatars on Growth and up
You pay only for demos where the buyer stays three minutes or more
Lead capture and enrichment with CRM export
Remembers returning prospects across sessions
Multilingual demos on Growth and up
Cons
The $249 Starter plan uses slides and screenshots instead of your live product
Live product demos start at $750/mo billed annually
Demos pause when you hit the monthly limit
One agent on Starter and Growth
Naoma pricing
Plan | Price | Best for | What you get |
|---|---|---|---|
Starter | $249/mo billed annually ($299 monthly) | Testing an AI demo | 1 agent, up to 10 steps, 50 engaged demos a month from slides and screenshots |
Growth | $750/mo billed annually ($900 monthly) | Live product demos | 1 agent, up to 15 steps, 100 engaged demos, live product, avatars, meeting booking |
Scale | $2,083/mo billed annually ($2,500 monthly) | Complex products | 2 agents, up to 30 steps, 300 engaged demos, done-for-you build |
Enterprise | Custom | Security-heavy buyers | Unlimited agents, SSO, security review and SLA |
What Naoma's users say
3. Karumi
Karumi is a Y Combinator company whose agent runs your product live on a video call. It shares its screen within seconds and lets the buyer speak, type or interrupt.
Beyond website demos Karumi offers an in-app agent, a Slack product expert, a presentation agent and a copilot for reps on live calls.
How Karumi works
Karumi maps your product and keeps that knowledge in sync as you ship. A visitor clicks a link and the agent joins a video call and shares its screen. After the call your team gets the recording, transcript and qualification data in the CRM.
Pros
Live product demos on a video call
Agents for marketing, sales, onboarding and enablement
Recording and transcript after every call
Syncs to Salesforce, HubSpot, Attio and Brevo
SOC 2 Type II, ISO 27001 and GDPR compliant
4.9/5 rating on G2
Cons
Self-Serve costs $900/mo and there is no free plan
The entry plan covers one agent in one language
Extra languages and agents need an Enterprise quote
Karumi pricing
Plan | Price | Best for | What you get |
|---|---|---|---|
Self-Serve | $900/mo | Teams testing live demos | 1 agent, 1 language, 3 seats, agent builder, CRM export and MCP |
Enterprise | Custom | Multi-language and multi-agent teams | More agents, languages and seats |
What Karumi's users say
4. Supademo AI Demo Agent
Supademo is an interactive demo platform that added an AI Demo Agent in 2026. The agent talks with buyers by voice or text and sends them to the right demo, video, deck or doc in your library.
It works from content your team has already built, so it doesn't drive your live product.
How Supademo's agent works
You build interactive demos in Supademo first. Then you turn on the agent, which runs discovery, qualifies the buyer and routes them to the most relevant demo. Your rep gets a summary, transcript and suggested next steps.
Pros
Voice and text in 50+ languages
1,500 free agent credits to start, and credits never expire
Full demo creation toolkit with HTML and sandbox demos on higher plans
HubSpot, Salesforce, Slack and webhook integrations
4.8/5 rating on G2
Cons
Doesn't show your live product
You need a demo library before the agent is useful
Costs stack up with a per-creator plan plus agent credits
Supademo pricing
Plan | Price | Best for | What you get |
|---|---|---|---|
Free | $0 | Trying interactive demos | 1 creator, 5 interactive demos, no agent |
Scale | $38/creator/mo billed annually | Small teams | Unlimited demos, Supademo AI, MCP, agent add-on |
Business | $199/mo billed annually | HTML demos | 1 creator, HTML demos, priority support |
Growth | $350/mo billed annually | Larger teams | 5 creators, sandbox demos, white-glove onboarding |
Agent credits | From $99 for 1,400 credits | Any paid plan | About $0.80 to $1.41 per 15-minute call |
What Supademo's users say
5. Storylane RepX
Storylane is an interactive demo platform used by 5,000+ teams. RepX, launched in August 2026, adds AI sales agents to its demo suite.
RepX runs discovery, qualifies visitors and surfaces demos from your Storylane library by text, voice or AI video.
How Storylane RepX works
You build screenshot, video or HTML demos in Storylane. RepX matches each visitor to the right demo based on role and intent. Sales-ready leads reach your team with transcripts and buying sentiment alerts.
Pros
Mature demo suite with screenshot, video and HTML demos
Text, voice and AI video agent modes
Configurable avatar, persona and guardrails
Account Reveal identifies the companies viewing your demos
4.8/5 rating on G2 across about 1,500 reviews
Cons
RepX plays back captured demos and doesn't drive your live product
RepX starts at $2,000/mo for up to 20,000 monthly visitors
You need a demo library first
Storylane pricing
Plan | Price | Best for | What you get |
|---|---|---|---|
RepX Growth | From $2,000/mo | Up to 20,000 monthly visitors | Playbooks, CRM integration, onboarding support, Demo Suite included |
RepX Premium | From $3,000/mo | Up to 60,000 monthly visitors | AI video avatar, visitor deanonymization, dedicated CSM |
RepX Enterprise | Custom | 60,000+ monthly visitors | Custom agent, SSO/SAML, multivariate testing |
Every RepX plan includes Storylane's Demo Suite and comes with a 30-day free trial.
What Storylane's users say
How to choose the best AI demo agent
1. Check whether it shows your real product
Live product agents drive your actual app. Captured content agents replay demos your team recorded earlier. Real product demos stay current every time you ship.
2. Add up the real cost
Look past the entry price. Check which plan includes live product demos, what each extra seat, agent, language or visitor tier costs and whether demos pause at a monthly cap.
3. Test it free on your own product
A demo of the vendor's own product proves little. Run the agent on your app before you pay.
4. Time the setup
Some agents go live in minutes. Others need a demo library or a done-for-you build first.
5. Check the lead output
Look for lead scores with reasons, full transcripts, CRM sync and a clear path for buyers to book a call.
6. Set your guardrails
Make sure you control the questions the agent asks and the topics it leaves to your team.
So which is the best AI demo agent?
Each tool fits a different team. Storylane RepX and Supademo suit teams already invested in those demo libraries. Naoma and Karumi run live demos but charge $750 to $900 a month before you see your real product.
For most GTM and demand gen teams, Flagon is the best pick. Here's why:
Real product demos from $99/mo
Unlimited products and demos on every plan
Live in about 10 minutes
100 free demo minutes to test it on your own product
FAQ
What is an AI demo agent?
An AI demo agent is software that runs a live, personalized product demo for a buyer without a sales rep. It answers questions, shows the matching screens and scores the lead.
What is the best AI demo agent in 2026?
Flagon is the best AI demo agent for most teams. It runs your real product live from $99 a month, includes unlimited products and demos and goes live in about 10 minutes. You can start free with 100 demo minutes.
Can an AI demo agent navigate my live product?
Some can. Flagon, Karumi and Naoma's Growth plan drive the real product. Storylane RepX and Supademo agents work from demos your team captured earlier.
How much does an AI demo agent cost?
Flagon starts at $99 a month with 250 demo minutes. Naoma's live product demos start at $750 a month and Karumi starts at $900 a month. Storylane RepX starts at $2,000 a month.
Is there a free AI demo agent?
Flagon gives you 100 free demo minutes in your first month with no credit card. Storylane RepX has a 30-day free trial and Supademo offers free agent credits but both work from captured demos.
How long does setup take?
Flagon goes live in about 10 minutes. Naoma's SDK takes about an hour. Supademo and Storylane RepX need a demo library before the agent is useful.
Does an AI demo agent replace my sales team?
No. The agent handles visitors who would never book a call and passes ready buyers to your reps. Your team spends its time on people who are already interested.